Alliance Française

Alliance Française

During my seven years as the primary graphic and print designer for the Alliance Française in Washington, DC, I worked on a wide range of projects. I was responsible for printed calendars, course booklets, brochures, promotional postcards for cultural events, newspaper and web advertisements, and brand identity. Key projects included:

  • Complete rebranding (logo, letterhead, business cards)
  • Bi-monthly calendar of events
  • Annual course booklets for adult classes and children’s classes
  • Promotional material for summer camps
  • Newspaper ads, from initial concept to photography and layout design
  • Print design for special events, e.g. cultural festivals and embassy partnerships

Process

  Image selection, image editing
  Graphic design & illustration
  Photography
  Writing & editing copy; translation
  Layout design
  Coordination with printing company

Tools

Photoshop / Illustrator / InDesign