Alliance Française
During my seven years as the primary graphic and print designer for the Alliance Française in Washington, DC, I worked on a wide range of projects. I was responsible for printed calendars, course booklets, brochures, promotional postcards for cultural events, newspaper and web advertisements, and brand identity. Key projects included:
- Complete rebranding (logo, letterhead, business cards)
- Bi-monthly calendar of events
- Annual course booklets for adult classes and children’s classes
- Promotional material for summer camps
- Newspaper ads, from initial concept to photography and layout design
- Print design for special events, e.g. cultural festivals and embassy partnerships
Process
Image selection, image editingGraphic design & illustration
Photography
Writing & editing copy; translation
Layout design
Coordination with printing company
Tools
Photoshop / Illustrator / InDesign