Sesh

Parents of toddlers are exhausted. They’re overwhelmed by information, don’t know which sources to trust, and have trouble finding advice personalized to their child.

They’re strongly motivated to learn new parenting techniques, and want to do it at their own pace in a non-judgmental space.

I kicked off the app development process with a diary study, working closely with parents for two weeks to help reduce their toddlers’ tantrums. Parents completed a daily check-in, describing their child’s tantrums and reflecting on the day. Based on these check-ins, our parenting experts recommended techniques for each parent’s unique situation.

By the end of the study, every parent had experienced zero-tantrum days, sometimes for the first time in over a year.

Using the data from the diary study and parent surveys, I designed an app that produces the same great results– beginning with wireframes and ending with handoff-ready screens for our engineers. Our team applied logic triggers and AI to users’ daily check-ins to automate technique recommendations at scale.

In addition to the app design, I created a robust design system with component library (Figma) to ensure consistency in the app experience across all features.

We had great conversion and retention rates post-launch, with hundreds of daily check-ins completed and tantrums logged.

User feedback (both qualitative and quantitative) continued to inform the design process, helping our team prioritize new features and improve the experience post-launch.