Shoal
Product Design / E-Commerce
Since founding Shoal in 2013, I have grown it from a small illustration venture into a thriving business. Our product line focuses on nature-inspired art, accessories, and apparel.
I manage all aspects of the business, from market research and product design to collaborations with other artists and monthly fundraising initiatives.
business
followers
worldwide
since 2017
Responsibilities
- Market research
-
Product design
- UX design
- Marketing & social media
- Order fulfillment
- Customer service
- Legal & accounting
Tools & Skills
- Adobe CC
- Illustration (vector & trad.)
- WordPress (CSS, HTML, PHP)
- Shopify / Etsy / Amazon
- Mailchimp
- ShippingEasy
- Instagram / Facebook / Twitter
PROCESS & IMPACT
As a one-woman illustration studio and small biz owner, I run every aspect of Shoal, guiding each product from conception to manufacturing and delivery.
This requires market research, product design, sourcing manufacturers, packaging design, frequent collaborations with other artists and small businesses, managing the website and three online sales channels, forging connections with wholesalers, maintaining social media, fulfilling orders, providing customer service, and much more. Our high level of engagement with customers on social media drives most of our sales.
My small business has also offered amazing opportunities to give back, and I direct monthly fundraising initiatives with other artists and business owners. Our efforts have generated donations for various environmental and human rights nonprofits, totaling over $130,000 since 2017.