it's me!

serena

designer, writer, and illustrator extraordinaire
I am passionate about user-centered design, stunning visuals, and dinosaurs

ux design

desktop
mobile
front-end

design tools

photoshop
illustrator
indesign

graphic design

print & web
visual branding
packaging

wireframing

sketch
uxpin
balsamiq

illustration

traditional
digital
product design

content strategy

copywriting & editing
information architecture
brand identity

process

With over nine years of experience as a creative professional, my work has spanned web, print, illustration, product design, and a few continents. Education and science make my heart go pitter-pat, and I’m a seasoned problem-solver and communicator who loves developing simple, user-friendly solutions to design challenges.

plan & research

Identify user needs, define project goals, and develop content strategy.

design
Use wireframes and fast-paced, iterative design to arrive at the best UI solution.
prototype
Create a functional interface for testing and feedback.
deliver
Refine details based on feedback from users, deliver final project to stakeholder.

portrait of Serena

about me

When I’m not working, I spend my time trying to be funnier than my too-funny wife and smarter than my too-smart cat. My home is filled with plants and books, my passport is filled with stamps, and (on a good day) my belly is filled with fruit tart. Ask me about sharks, picture books, or Morocco.